Yale vs. the Rest

The Boy is years away from going to University, or College, or Art School - it will be his choice. What won't be his choice is living in our basement and playing Xbox all day, but that's a fight for another day.

One of my favourite marketing writers Seth Godin posted a great piece on how Colleges market themselves to parents and their kids. Bottom line is that those to agonize over going to a Top 5 college are marginally better off than someone who goes to a less-prestigious college.

Something to think about as our young 'uns grow up.

If you're interested, read the article.